How can I help users and execs get over a fear of change?

“We’ve always done it this way” can often translate to, “There’s something about the way that we’ve been doing this process that is predictable and I’m afraid I’m going to lose that.” @Nate Payne highlighted in our #Driving Modernization: Overcoming Resistance to Change stream that resistance doesn’t necessarily stem from resistance to your idea, but resistance to change.

The key is to change your framing. Instead of implementing without communication, let them know that the things they care about will still be there. But also let them know that they have a chance to provide feedback that will inform decisions, leading to a better experience after.

Check out the clip here:

Overcoming Resistance_ Why People Fear Change (1).mp4